Establishing skills and improving performance are evaluation criteria for training.
CICOM BRAINS’ Sales Improvement Group contributes to the empowerment and improved performance of sales organizations through education of sales personnel in client companies. Consultants and training planners with abundant experience work as one with professional instructors with solid track records in sales and management with the aim of providing customer satisfaction that exceeds the expectations of our clients.
With a history of extremely practical sales training and consulting spanning over more than 20 years, we offer solutions concerning sales suited to the present day through a variety of media.
Feature series in Nikkei Sangyo Shimbun
"Sales Techniques for Beating the Competition" (October 2008 - September 2009)
※japanease only
Human Capital Online
"Big-boned Sales"Development Project 2010 (December 2009 -)
※japanease only
CICOM BRAINS’ 3 Areas of Focus in Sales Training
1.Detailed program design
We create our training programs in detail from the ground up to provide a deep understanding of each client’s business strategies, the sales issues that need to be overcome to realize these and how to resolve such issues. The training programs increase awareness and the ability to take action due to their detailed design.
2.Linking with the workplace for practical implementation
Training is seen as a means, and we focus on the periods before and after training through initiatives such as linking with OJT. Focus is placed on practical implementation by involving trainees’ superiors in assignment design, and supporting the development of manuals and video materials for ensuring skills become well established.
3.High level of instructors
Instructors are salespeople who have constantly produced the best results, and each boasts an abundance of sales management experience along with a solid track record in training support. Lectures and advice provided by instructors who are well versed in the sales workplace are extremely highly regarded. It is also possible to conduct several classes simultaneously while maintaining a high level of instructors.
- ■ Solution Profiles
- - Sales personnel development consulting
- - Training and various follow-ups
- - Outsourcing of training management operations
- - Development of sales tools
- etc.
- ■ Profiles of Sales Training Programs
- Strengthening proposal-driven sales capability Strengthening sales management capability
- Fostering new and junior personnel Strengthening the ability to foster subordinates (OJT)
- Sales communication (HPC)
- Business communication (UPA) etc.

