We (CICOM BRAINS UBCL CO., LTD.) held “HPC® Consultative Sales Skills Training - 1 day program for Thai sales and business personnel on September 15th, 2017.
In this course, participants will learn "Effective Methods to Understand Customers’ Needs", "Successful Salesperson’s Mindset", and other valuable tools from a certificated Thai instructor in Thai.
This course shows participants “what kind of mindset a capable salesperson shall have" to improve business performance and "Hearing methods to grasp real customer needs" to get better business results. The experienced professional Thai instructor gives participants a lecture in Thai with care, and participants will be able to understand the program contents which had been developed in Japan without the language barrier.
The instructor will teach participants not just a way of speaking with the customer but firmly understanding real customer needs and becoming a trusted salesperson to whom customers want to talk first.
The curriculum made up of interactive lectures, practical mini-exercises and pair role plays, allows participants to put into practice the knowledge and techniques of HPC® both during and after the training. Through easy-to-follow lectures and practical exercises and role plays in Thai, participants will learn the “Market-In Approach” rather than the “Product-Out Approach” to maximize their performance/results.
It was very impressive to see the participants’ skills have obviously improved through many exercises and role-play activities. It was quite visible that their performance have improved by learning the HPC® method and receiving feedbacks from the instructor with repeated practices in a class. Many of participants actively enjoyed the group discussions and sharing their experiences. They also seemed to enjoy practical exercises very much. We believe that all participants had a good opportunity to get to know each other from different companies and different careers and they could have built a positive fellowship throughout the discussions and role-playing.
We believe using the HPC® framework will improve participants’ sales performance more effectively and efficiently. Begin putting the knowledge and techniques into practice participants have learned today, you will soon see the better results.
HPC®is an essential principle for an effective salesperson. Any sales conversation, be it a spontaneous elevator pitch or an hour long sales meeting, must cover three key elements - HEARING, PROPOSING, and CLOSING. To understand what the customer really needs, active listening is crucial to making an competitive proposal on the spot.
This HPC® sales training program was developed in Japan and has been provided to many of the leading Japanese companies over the past 20 years. It is now being offered in China, Singapore, Indonesia and here in Thailand.
We believe that it is critical for any corporations to ensure that their sales employees are equipped with active listening and consultative selling skills to really understand customer needs, make competitive proposals, and provide the best possible solutions, and such sales employees is a key to drive and ensure the continued growth and success of Corporation in a highly increasing competitive marketplace.
It is our pleasure to be your talent development partner and to support your company’s future growth and success. If you have any questions, please feel free to contact us.