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September 15th, 2017report
HPC® Consultative Sales Skills Training –
1 day program for Thai sales and business personnel <Report>
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We (CICOM BRAINS UBCL CO., LTD.) held “HPC® Consultative Sales Skills Training - 1 day program for Thai sales and business personnel on September 15th, 2017.

What is the course about?

In this course, participants will learn "Effective Methods to Understand Customers’ Needs", "Successful Salesperson’s Mindset", and other valuable tools from a certificated Thai instructor in Thai.

This course shows participants “what kind of mindset a capable salesperson shall have" to improve business performance and "Hearing methods to grasp real customer needs" to get better business results. The experienced professional Thai instructor gives participants a lecture in Thai with care, and participants will be able to understand the program contents which had been developed in Japan without the language barrier.

The instructor will teach participants not just a way of speaking with the customer but firmly understanding real customer needs and becoming a trusted salesperson to whom customers want to talk first.

The curriculum made up of interactive lectures, practical mini-exercises and pair role plays, allows participants to put into practice the knowledge and techniques of HPC® both during and after the training. Through easy-to-follow lectures and practical exercises and role plays in Thai, participants will learn the “Market-In Approach” rather than the “Product-Out Approach” to maximize their performance/results.

How was the training?

It was very impressive to see the participants’ skills have obviously improved through many exercises and role-play activities. It was quite visible that their performance have improved by learning the HPC® method and receiving feedbacks from the instructor with repeated practices in a class. Many of participants actively enjoyed the group discussions and sharing their experiences. They also seemed to enjoy practical exercises very much. We believe that all participants had a good opportunity to get to know each other from different companies and different careers and they could have built a positive fellowship throughout the discussions and role-playing.

We believe using the HPC® framework will improve participants’ sales performance more effectively and efficiently. Begin putting the knowledge and techniques into practice participants have learned today, you will soon see the better results.

Participant Profile


Participant Satisfaction


What is HPC®?


HPC®is an essential principle for an effective salesperson. Any sales conversation, be it a spontaneous elevator pitch or an hour long sales meeting, must cover three key elements - HEARING, PROPOSING, and CLOSING. To understand what the customer really needs, active listening is crucial to making an competitive proposal on the spot.

Q.Why did you participate in this program? (Excerption)
  • I wanted to improve my sales performance and learn a new strategy to approach our customers.
  • I wanted to know how I should listen to and how I propose / negotiate with customers.
  • To learn new knowledge to improve my sales skills and apply it to my daily work.
  • I wanted to learn sales skills and knowledge (like HPC® concept) which might help customers solve their problems.
  • My boss recommended.
  • I thought this program seemed very interesting.
Q.What did you get out of this program? (Excerption)
  • I recognized how much important it is to listen to customer’s voice and needs more carefully.
  • The lecture was easy to understand, and I especially gained the key point of what kind of concrete actions or mind I shall come up with for my customers.
  • I learned how to approach and/or make an offer/suggestion to customers. I could get some future fellows who commit to personal development with enthusiasm
  • I could firmly understand HPC concept through exercises and role plays. I will be able to use those techniques in my workplace right away. (I would like to share them with my team members.)
  • This training made me realize that the customers may not know what they really want, which gives a big impact to my future sales performance. After participated in this program, I believe I can solve my customer’s problem more appropriately and effectively.
  • The lecture was very clear and the instructor was very friendly. The instructor tried to encourage us during whole exercises and role plays with sincere care. The number of participants were appropriate, and all participants including me could actively and intensively work on exercises and role plays. This training is very efficient and meaningful to me.

Key Benefits---For participants with several years sales experience

  • Understand how to build more effective relationships of trust with clients
  • Understand how to incorporate more consultative selling techniques
  • Understand how to clearly identify customer needs and propose solutions

Key Benefits---For participants with little sales experience

  • Recognize what takes to be a successful salesperson
  • Understand the consultative selling approach and techniques
  • Learn from more experienced participants

Learn practical sales techniques
through an effective, proven program

This HPC® sales training program was developed in Japan and has been provided to many of the leading Japanese companies over the past 20 years. It is now being offered in China, Singapore, Indonesia and here in Thailand.

We believe that it is critical for any corporations to ensure that their sales employees are equipped with active listening and consultative selling skills to really understand customer needs, make competitive proposals, and provide the best possible solutions, and such sales employees is a key to drive and ensure the continued growth and success of Corporation in a highly increasing competitive marketplace.

It is our pleasure to be your talent development partner and to support your company’s future growth and success. If you have any questions, please feel free to contact us.

Contact UsContact us for additional informations about the courses or training plans.







92/53, Room 1809, 18th Floor, Sathorn Thani 2 Building,
North-Sathorn Road, Silom, Bangrak, Bangkok 10500

Tokyo Japan