Associate Professor, Waseda University
Jusuke Ikegami is a graduate of the Waseda University Faculty of Commerce. He has an M.B.A. (Management) from Cambridge University in England, an M.A. (International Relations) from the University of Kent in England, and an M.A. (International Studies) from the University of Sheffield in England. After working as an associate at the Boston Consulting Group, he served as Brand Manager at Master Foods Ltd. (M&M Mars Inc.) and Product Manager for GE Europe Ltd. He was also Director of New Business Development at Softbank EC Holdings Co., Ltd., which provided services to foreign-financed joint ventures, and General Manager of a Japanese joint venture, and chief venture capitalist at Nissei Capital Co., Ltd. He is currently an associate professor at the graduate school of Waseda University. His major publications include MBA Management Book and MBA Marketing (PHP), MBA Business Plan (Sougou Hourei Publishing), and Marketing Practice (JMA Management Center). He also translated The Delta Model: Toward a Unified Framework of Strategy by Arnold C. Hax and Dean L. Wilde II (First Press).